Dird Beer is a sophisticated beer with a traditional and masculine packaging. Dird Beer was designed for consumers, age 25-30 years old; mid-high class consumers who love sport and socializing. Gold and brown-red-ish were picked as the 2 primary colors, because it's classy and masculine; also a distinctive Logo as a new identity that people can relate to. It is not just a bottle of beer, but an identity that people can feel proud of when they have it. Its high quality details make this beer looks much more artisticly appealing.